Research On Marketing Strategy Of J Beverage Company

The beverage industry in China rose after the reform and opening up,and the beverage market has undergone more than 40 years of development and change;with the economic growth of China,the change of residents' consumption concept and the improvement of people's quality of life,the consumption of residents is not limited to the previous food,clothing,housing and transportation,the increase in income also makes residents gradually in other collars.Domain expenditure.In this context,the beverage industry has gradually risen and has a bright future.The recognition of the industry has also been enhanced.Not only many Chinese enterprises have joined the market,but also many international giant enterprises have attached great importance to the industry and joined it.Therefore,China's beverage industry has entered a competitive era.If we want to stand firm and become bigger and stronger in this fiercely competitive market,we need not only perfect production technology,management system and marketing strategy,but also consumer-centered enterprises to know what consumers think and satisfy consumers' complaints.Seek a healthy and smooth production concept.At present,in this increasingly competitive beverage industry,many foreign beverage brands have caused a great blow to our own beverage brands.At the same time,Chinese brand drinks have to go through many obstacles to go abroad.At this time in the domestic market,J beverage received a lot of strange brand competition,in this fierce price war,the price obviously has not much advantage,the market share changes significantly.So in this case,J company wants to have good economic benefits,it must have a set of perfect marketing strategy.Based on the theory of marketing strategy,this paper analyzes the general situation of J Beverage Company,its supply and marketing environment,its macro-environment and industrial environment construction,and its external environment.The PEST model is used to analyze the macro-environment,and the SWOT matrix is used to marketing the strategy of J Beverage Company.Then it expounds the marketing mix strategy combination of J Beverage Company,mainly from the product strategy,channel strategy,promotion strategy,price strategy and other aspects.Finally,it puts forward the corresponding solutions to the existing marketing strategy of J Beverage Company.Hope that through this study and analysis,J beverage sales and market share can be greatly improved,and then hope to provide reference and theoretical guidance for similar enterprises.