Marketing Strategy Research Of Nanyang LS Beverage Company

With the rapid development of information transmission, marketing is increasing, the choice of marketing strategy has become an enterprise must consider the question in the development, share in the enterprise management is becoming more and more high. By choosing market to select shift by the market, an enterprise must be ready to cope with the challenge of the market, reverse marketing concept. Through an introduction to the development situation of nanyang LS beverage company, marketing environment includes macro environment (political and legal environment, economic environment, social culture environment and geographical environment of science and technology), the competitive environment (new entrants threat, threat existing competitor analysis, alternative products, suppliers and buyers analysis) is analyzed, then the company's products of nanyang LS beverage and pricing strategy analysis, sales and channel strategy analysis, HR status analysis, target market and positioning analysis, we sum up out of the nanyang LS company currently existing in the marketing strategy of a series of problems:product advantage gradually disappear, price advantage is not obvious, not professional marketing team, strong marketing channels limitations. The reasons for these problems mainly include the following:1, the comparison in the same industry of traditional Chinese medicine drink, the types of brands. Product r&d. packaging is too old, no innovation; 2, there is no advantage on price, mainly because of nanyang LS beverage company has gradually lost its cost advantage; 3, to enhance the efficiency of multilayer structure obstruction of channels, sales information not accurate and timely feedback, manufacturer can't effective enforcement and carry out the sales policy. Due to the channel chain length, bloated channels is not conducive to form product price advantage.4, promoters management process lack of necessary supervision; 5; Nanyang LS beverage company relatively backward management concept of marketing, do not take the construction of enterprise marketing team. This article is divided into six parts to nanyang LS beverage company marketing strategy research.The first chapter, the introduction part, mainly from the background of thesis research significance, main content and framework of study, thesis research ideas, research methods to introduce.The second chapter, nanyang LS beverage company's marketing environment analysis, mainly introduced the history and general situation of nanyang LS company, the development of the macro environment, competitive environment analysis and nanyang LS company.The third chapter, nanyang LS beverage company marketing present situation analysis, analyzed the company's products and pricing strategy, sales and channel strategy, human resource condition, target market and positioning of the product. According to the analysis of situation summed up the current LS beverage company on the main problems and reasons existing in the marketing strategy.The fourth chapter, nanyang LS beverage company marketing strategy recommendations. Mainly from the product positioning, product and price strategy, channel and promotion strategy of LS company marketing strategy put forward specific proposals.The fifth chapter, nanyang LS beverage company marketing strategy of security measures, mainly from the existing marketing concept, develop marketing team, outstanding product strategy, channel strategy and promotion strategy coordinated and so on.The sixth chapter, conclusion and prospect, this part mainly discusses the paper summarizes the full text.