The Ecological Governance Of Internet Celebrity Economy

With the increasing progress of “Internet Plus”strategy,the emerging information technology represented by Internet has become the development interface for the integration oftraditional industry and new media.New development model of “Internet PlusTraditional Industry”has accelerated the transformation and upgrading of the new economy,which triggered a new round of industrial integration and revolution.In these circumstances,the growth spurt of Internet celebrity economystands at the brunt of the wind,setting off another round ofcapital frenzywith the huge explosion of Internet group communication.However,the Internet celebrity economyhas been faced with many problems and tests behind its pan-entertainment industrialization,such as order matters,structural imbalances and ethic disorder.Mobile network exacerbates the frequency of online pornographic incidents,violence,infringement and other illegal activities because of its efficient and rapid communication,which brings enormous challenges to network governance.As an important part of Internet cultural industry,the healthy development ofInternet celebrity economy is related to the harmony and order of socialist culture.Therefore,it is practical to study on the deficiencies of ecological governance of Internet celebrity economyunder the perspective oftheory and practice.In this way,it can effectively maintain the balance and stability of Internet cultural industryecosystem,shaping a healthy and positive Internet celebrity culture.This paper consists of the following five parts.The Introductorygenerally discusses the background,significance and research methods of Internet celebrity economy.Combined with the literature review at home and abroad,the Internet celebrity economy will be placed in the framework of Internet cultural industry ecosystem for theoretical exploration,which is aimed to enrich the theoretical connotation of Internet cultural industry.Chapter One outlines the formation,ecosystem and development status of Internet celebrity economy.Starting from the definition and evolution,this part analyzes the ecological composition and ecosystem ofInternet celebrity economy,creatively using the “Internet celebrity Index OCI” evaluation model,so as to explore the business model and profit channels of Internet celebrity economy.Chapter Two covers ecological order,ecological structure and ecological ethics of Internet celebrity economy,in combination with the cases and data of ecosystem,revealing the core issues of Internet celebrity economy,in particular the hidden risks under theimbalance of ecosystem.Chapter Threeinterprets the internal causes ofhidden risks of Internet celebrity economy,fromshallow to deep,from outside to inside.Chapter Four is the focus of this paper.On the basis ofsystematic examination,this part puts forward the theoretical foundation and realistic basis,drawing the frame structure and idea system,so as to construct anecological governancemodel combinedwith horizontal and vertical governance,promoting the sustainable and large-scale development of Internet celebrity economy.Relying on a research system with clear logic and complete structure,this paper will be based on the theory of public management,cultural ecology and journalism.As the research ideas of “Interpretation ? Exploration ? Construction”,it tries to analyze the development status of Internet celebrity economy from the perspective of ecological order,ecological structure and ecological ethicsby combing the ecosystem and ecological composition of Internet celebrity economy.After a wide range of literature research and accurate case analysis,the systematic discussion acrossmultiple disciplines included management,ecology,economics and communication reveals the hidden risks and internal causes,deepening the governance philosophy and development lawofInternet celebrity economy and putting forward corresponding solutions.