Research On Brand Image Building Of The Loanedai Platform

The online loan industry is an emerging internet financial industry,which is highly competitive and has a relatively short lifetime with its platform.There is an even more urgent need for building brand image and improving competitiveness.However there are few researches in this area.This thesis starts from the practical situation of the Loanedai platform.First of all,the company's brand,corporate image and other research literature are comprehensively summarized.Based on the understanding of the logical relationship of related topics,it lays a solid foundation for the development of individual case studies.Secondly,through case studies,the Loanedai online loan platform is selected as the main research object,in order to comprehensively understand the company's advantages in the brand building process,and ensure that the relevant theory has a great performance about the effectiveness of the evaluation.Finally,it uses investigation to sum up the existing issues in the process of building and disseminating brand image based on the effective quantification of relevant data.This thesis tries to start from the perspectives of target positioning,image building,and brand promotion,in order to complete the implementation of corresponding measures,and combine the practical development status of the platform to ensure that the platform's superior characteristics can be fully utilized.Taking the overall development concept as the core,completing the corresponding brand building,and summing up the CIS brand information system.Through the expansion and integration of marketing channels,this thesis attempts to stimulate entire staff work together to achieve a systematic,comprehensive and effective brand image construction.