Performance Analysis Of Diversified M&A Gree Electric Appliance

This article analyzes the business strategy model of Gree Electric Appliances based on financial performance analysis,and tries to find out the performance of diversification strategy under different kinds of motivations.As a follow-up,we would like to implement certain experiences and suggestions for the implementation of the diversified development of Chinese companies,and provide to avoid problems and provide suggestions for implementation.The effect of diversification by different companies may not be the same.When a large number of empirical studies and theoretical analysis of the next scholars fully prove that the implementation effect of the diversification strategy does not exist the only reference standard for the future value of the company,the company's future profitability and evaluation The level of value is affected by many factors.When doing specific case studies,we should not only refer to the existing theoretical indicators,we should comprehensively analyze the factors of the market environment as well as the industry environment in which the company is located,as well as the existing actual operation level of the company and the direction of future business development.Current scholars' research conclusions tend to use the sample research of large amounts of data as a guide to explore the results of diversification strategies on the future value changes of enterprises.There are very few studies of the causes and processes of their impacts,which can provide reference experience for follow-up companies.It has not been combined with the reasons for the initiation of each strategy and the subsequent performance changes of the company.This paper starts with the initial motivation of the strategy to find out its subsequent changes in financial performance.The first part is mainly about the introduction and summarization of various viewpoints of previous scholars and describes the meaning and purpose of the topic.The second part is about the existing industry environment of Gree Electric Appliances,and the basic situation of competitors and self-development.The third part is the commencement of the company in recent years.Some of the initiatives adopted by the development and the impact of the resulting value direction.The fourth part is some suggestions for the follow-up development of the company.The fifth part is mainly for the summary of the full text,including the research results and the deficiencies of the paper...