College Students' Internet Financial Planning Empirical Study And International Comparsion

In the age of information,the development of economy is more and more inseparable from the support of technology.Especially the network technology,to serve economic entity,has important effect to the economy's financial which is relying on the application of Internet technology and its support.Internet technology has made financial product category more rich,financial services more convenient and efficient.At present,along with the explosive innovation and breakthrough of Internet technology in the field of financial innovation,some emerging financial model arises at the historic moment and developments rapidly.But at the same time,the new model itself not only have some problems and risks,but also emerging illegal fraudulent financial activity as a result of lack of market regulation which need to keep up with the pace of financial innovation.So it is necessary for the emerging financial mode,especially the hot Internet financial model necessary to comb,correct the understanding of the status quo and development trend of development of financial models and to make a good understanding of these problems to deal with risks.Recently,consumption has become one of the big power drive in our country present economic growth.This paper takes the most popular Internet consumer finance products the Ant check later for example,and choose Tianjin college students as the sample to discuss the choice behavior of these students in consumer finance market.The choice behavior is analyzed in many influence factors,to explore consumer attitudes how to affect college students' choice behavior.On influence factors on college students' Internet banking,on the basis of theoretical analysis and research for the Internet financial enterprises on Internet financial products to establish corresponding provides some references for the design and marketing solutions.