Study On The Market Of Garment Sharing Under The Background Of Sharing Economy

The sharing economy is changing people's lives.From food to travel,from travel to housing,the sharing economy is pervasive,but the fashion market is far less hot than the development of other sharing industries.Rent the Runway,the originator of fashion sharing in the United States,leads the world by dress rental.With the increase in women's consumption and dressing frequency,such business models have been introduced in China,and fashion sharing platforms have mushroomed.Cloth sharing and renting not only effectively integrates clothing resources and reduces waste and idleness,but also brings more trials and experiences to consumers.This paper conducts an in-depth study on YCLOSET,the largest fashion sharing platform in China,by summarizing the development status of clothing rental platforms at home and abroad,analyzes the target users' portrait according to the user survey,studies the product structure framework,visual analysis and process analysis of YCLOSET APP,proposes the existing problems based on real user experience,and studies the optimization scheme adopted by the platform,including warehousing logistics,laundry cleaning and secondary recycling,etc.It is hoped that through the analysis of this paper,more people will know about fashion sharing and think deeply about fashion sharing and optimizing clothing resources.