Study Of Firm And Consumers' Strategic And Economic Implication Of Product Sharing

Recently,advances in the Internet and mobile communication technologies have led to collaborative consumption and product sharing among large-scale consumers.As consum,ers suffered financial pressure during the global economic recession,more people began to pay attention to the sustainability of consumption,people began to explore how to use resources and products more effectively,and collaborative consumption has become the mainstream trend.This paper constructs an analytical framework to analyze the strategic and economic implications of consumers' collaborative consumption.The consumers who purchase the products have different use values in different stages of use.At a time when the use value is low,consumers can rent the purchased products through a third-party sharing platform.In each shared transaction,the renter pays a certain rental fee to the owner of the product,and the owner of the product also needs to pay a certain percentage of the service fee to the third-party sharing platform in the period when its own use value is low.You can rent purchased products through a third-party sharing platform.Consumers will also generate some revenue.Although they must pay a certain percentage of fees to the platform,they will also bear the moral hazard cost due to the renter's more aggressive use of the product.The renter will also have inconvenient cost due to the use of sharing products.Through the analysis and study of the model,the following conclusions are drawn:First,through the analysis of consumers' choices in the equilibrium state of the sharing market,the product's sharing price under equilibrium is calculated.The price is positively related to the price of the product itself,the proportion of commissions drawn by the platform,and the moral hazard cost,and negatively related to the inconvenience cost of using the sharing product.Second,when analyzing the impact of product's unit cost on product sharing,we found that when the unit cost of the product is high,product sharing will result in a win-win situation for both the enterprise and the consumer.When the unit cost of the product is low,sharing will reduce the profit of the company.If the moral hazard cost of sharing is low at this time,sharing will also reduce the consumer surplus.Therefore,according to the results of the research,products with higher unit cost,such as high-tech products,cars,agricultural equipment,etc.,are suitable for sharing,while products with lower marginal cost,such as information products,are not suitable for sharing.If these products are shared,it is necessary to increase moral hazard cost of sharing,or reduce the inconvenience cost of sharing,to improve consumer surplus and social welfare.Third,when analyzing the impact of moral hazard cost and inconvenience cost on product sharing,we found that when moral hazard cost reduces or inconvenience cost increases,companies will strategically increase the sales price of products.When the unit cost of the product is compromised,if the difference between moral hazard cost and inconvenience cost is small,product sharing will increase the company's profit.If the difference between moral hazard cost and inconvenience cost is large,the product sharing will reduce the company's profit.