Research On Online Marketing Strategy Of LMS Technology Power Bank Product

With the continuous expansion of Internet technology,the traditional marketing can't fully meet the development needs of enterprises,and online marketing has become an important part of enterprise marketing.Customer oriented online marketing concept,the consumer requirements will be integrated into the process of marketing,different from the traditional marketing,product,price,place and promotion,the emphasis should be the customer real needs,around the customer's demand to modify the product,price,promotion and place to fit market requirements,a clear understanding of customer needs will be effective interaction on the network,and then ultimately urge enterprises products and marketing strategy to win the market,to own the positive feedback.This paper takes LMS Company's power bank product online marketing strategy as the discussion point.First of all,review the marketing and online marketing theory and power bank products industry marketing status,from a theoretical point of view of online marketing concepts and the marketing development of the power bank industry.Based on the analysis of the current situation of LMS Company and online marketing,mainly to study the audience,use market research method to study the power bank products,purchasing factors,consumer psychology and habits,characteristics of power bank products in the market,and on the basis of research to summarize the existing problems and shortcomings of LMS Company in marketing.At the end optimize the LMS Company's power bank product online marketing of product planning,reasonable pricing,online promotion combination,online marketing channel development and other aspects,referred to the traditional marketing and online marketing theory,improve the online marketing strategy of LMS Company power bank product.This paper analysis and sorting LMS Company and power bank industry data,theory and practice,discusses the actual problem of LMS Company,for the online marketing strategy of LMS Company and the sustainable development provides innovative and solutions for the optimization scheme,has a strong practical guiding significance to the enterprise,and hope that the other small and medium enterprises in the aspect of marketing network optimization strategy,can also get certain reference.