Jingdong Mall Service Strategy Based On Consumer Online Shopping Behavior Optimization

With the high-speed development of modern logistics industry as well as more and more people to use the Internet,online consumer after from low to high valley,has entered a rapid development stage.With the self development of electronic commerce unceasingly mature,more and more popular consumer choice,gradually developed into different class more and more used to spending patterns,also quietly changing the mass consumer consumption idea and habits.Online retail sales in 2015 reached 360 billion us dollars,online retail has almost doubled,network consumption expenditure per capita growth rate reached 15%.Companies want to enter the Chinese market place,must be involved in the field of electronic commerce.Study consumer online shopping in addition to the behavior in order to improve the sales income,also can increase the interaction between customers.Is becoming more and more used by people in online shopping behavior of today's society,how to make the network shopping market improved,this exploration can let us clear the purpose of the current search direction in the future.At the time of consumption in the network shopping,alone with an isolated space with others,you can according to their way of thinking to get related information,different from the traditional offline consumer market,consumers make decisions by others or the interference field guides.So the online consumer behavior and the traditional consumer behavior presents new characteristics,the corresponding way of network marketing and traditional marketing way can make a big difference.By studying the network shopping this behavior,can determine the corresponding service strategy in the future.Based on the summary of the characteristics of consumer online shopping behavior,and the qualitative analysis of its impact on corporate marketing factors,through questionnaire design of jingdong mall consumer online shopping behavior do the finalize the design and quantitative analysis,summed up the characteristics of consumer online consumer behavior.And on this basis,the evaluation of jingdong mall network marketing services strategy,on the basis of marketing service strategy optimization measures are put forward.