Research On The China's Internet Financial Structure And Its Financial Inclusive Measurement

China's Internet Finance is in the stage of rapid development.The development of Internet Finance has had a deep influence on China's financial structure and Finance Inclusion,and has received great attention from academia and industry.The rapid development of China's Internet Finance in the form of business model satisfies the inclusive demand that traditional finance hard to cover.To realize the sustainable development of China's Internet Finance,we must scientifically elaborate the development rules and objectives of China's Internet Finance and analyze the relationship between China's Internet Finance and Finance Inclusion.To answer these questions,it is necessary to raise the Internet Finance to the height of financial form.It is of great theoretical and practical significance to study the structural characteristics of China's Internet Financial development and the realization degree of Finance Inclusion.Based on the China's Internet Financial Structure as a research object,combined with the actual situation of China's Internet Financial business model,this paper will study the structural characteristics of China's Internet Financial development and the Internet financial inclusion measurement.The study of the financial structure theory and the insight into the Internet financial business model are the starting point of the research.On the basis of the related literature,the research is as follows:Firstly,on the basis of the theory of financial structure,business model and Finance Inclusion,the concept of Internet financial structure,the concept of Internet financial business model and the embodiment of Internet finance in Finance Inclusion are put forward.Secondly,it summarizes the influencing factors of China's Internet financial structure,including macroeconomic factors,core technical factors,trading mechanism factors and market factors.Thirdly,it abstracts and summarizes the characteristics of the business model of China's Internet finance,and sums up the concrete manifestation of China's Internet financial structure in terms of tools,institutions and systems.Fourthly,this paper constructs the index system of China's Internet financial structure from three perspectives which is "scale,activity and efficiency",and three levels which is "micro,medium and macro".Fifthly,the Internet financial inclusion measurement model is constructed,and the P2 P network borrowing model is selected to calculate the results.The results show that P2 P network borrowing has significant characteristics of Financial Inclusion.This paper puts forward the policy suggestions to encourage and standardize the development of P2 P network lending,strengthen Internet financial policy support and network infrastructure construction.The innovation of this paper:(1)put forward the concept of Internet Financial Structure,analysis the business model characteristics of China's Internet finance from the tools,institutions and systems of three levels;(2)To build a complete set of Internet financial structure index analysis system and the Internet financial inclusion measurement model.