Pacific Property Insurance In Hebei Branch Car Insurance Business Marketing Strategy Research

Car insurance business is property insurance companies in one of the main danger to plant,the operating results of the insurance business is directly related to the economic benefits of the insurance company,therefore,become insurance company car insurance business competition in the market competition strategy of highland.Under the new situation,how to further improving the quality of underwriting,improve the level of marketing,and promote the sustained and healthy development of insurance business,has very important practical significance for the insurance company.In heibei branch of the Pacific property insurance business marketing strategy as the research object,first article 7 ps theory was introduced in detail the company's car insurance business situation and existing problems of marketing strategy,and then use a PEST analysis,SWOT analysis on the companies face the macro environment,industry environment and internal environment,carried on the thorough analysis,has been clear about the company and the advantage and disadvantage of the opportunities and threats,and then through the empirical research method of car insurance has carried on the detailed analysis of consumer behavior,clear the influence factors of consumers to buy car insurance,and the characteristics of the behavior,and finally,in various aspects on the basis of analysis from the perspective of 7 ps,respectively puts forward the improvement measures and feasible Suggestions.Hope this research for the Pacific property hebei branch company and similar enterprises have good reference and reference.