Research On Innovation Of Cross-border E-commerce Business Model Based On Gig Data

Since entering the 21 st century,with the rapid development of Internet and the overturning user experience mobile applications brought to people,companies in different industries are increasingly keen on the business value of data that can be delivered to their enterprises.Big Data has gradually become a technological driver for business model innovation,more scholars in academia have begun to pay attention to how to better use big data for business model innovation.In this paper,the concept of business model and business model innovation is summarized by literature induction,base on research of business model innovation the driving model of business model innovation is proposed.By analyzing and summarizing the business model problems of the traditional cross-border e-commerce(CBE)industry,the author tries to summarize the scope of problems in traditional CBE business model.This paper use depth interview method by talking with targets(3 big data experts,4 senior managers for CBE,3 academic researchers),698 minutes interview in total collecting basic analysis data.The study uses the qualitative research method toencode materials according to “the ground theory”.Through the analysis and refinement of 168 concepts,a total of 81 concepts were proposed and classified into 17 sub-categories and 8 main categories.(A-1 Value proposition,A-2 Resource portfolio,A-3 Operation process,A-4 Interface model,A-5 CBE problem,A-6 Strategic development,A-7 Innovation driving force,A-8 Big data application).Through the correlation analysis between each main category and big data application,the way of applying big data application to business model innovation elements is obtained,and the business model under the influence of big data is constructed according to business model innovation theory and three-level coding results..Through further analysis of the relevance of big data and business model innovation driving force,and the correlation between big data and strategic development,this paper analyzes the business model innovation path proposed from a strategic perspective:(1)National strategic development innovation base on value proposition.(2)Strategic innovation of data resources based on resource combination.(3)Global strategic innovation based on operational process.(4)Platform business strategy innovation based on interface model.Finally,this paper analyzes and discusses the promotion of the business model innovation path to the traditional cross-border e-commerce business model,and proposes the innovative business model of the CBE industry under the background of big data.