Iron And Steel Enterprise Cross-border E-commerce Model Business Plan

Chinese steel production capacity of excess,which leads to the increasingly fierce competition,corporate profits fell sharply,and even more severe due to the serious excess steel production capacity price oriented "made in China" in the international market of the infamous,in recent years,more and more countries for China’s iron and steel products has taken various forms of trade barriers and protectionist measures,in order to resist Chinese iron and steel products,iron and steel enterprises and foreign trade exporters struggling in the "lifeline",adjust the industrial structure,product innovation and business model innovation predicament solve the present China’s steel industry has become an urgent task.This is a business plan,its main content is a view of the present status of the steel industry steel cross-border e-commerce this innovative business model,and based on theory and fact data,through the project introduction,market analysis,marketing strategy formulation,project organization and management,financial analysis and risk analysis demonstrated the feasibility of the steel cross-border e-commerce project.Steel cross-border electricity business model is based on cross-border electric business platform,through the two kind of way to trade matching and proprietary,integrating supplier of scattered resources and will integrate the resources of small and medium-sized customers scattered demand.Cross-border e-commerce based on iron and steel in the process of this innovative business model demonstrate that using the method of SWOT,PEST analysis,porter five analysis model,the advantages and disadvantages of the model,the external environment and competitive aspects has carried on the comprehensive and detailed analysis,through the analysis found that no matter from the Angle of innovation of business model analysis or from the perspective of national support for cross-border electricity analysis,cross-border electricity business model has a good external environment for the development of,and steel cross-border e-commerce model is at the fledgling stage,it is belong to the blue ocean area.In addition,from steel to cross-border e-commerce mode of the canvas can fully see the core value of the project is the integration of resources,the integration of the resources is not only the integration of domestic steel products,but also small and medium-sized customers abroad,finally set up integration of resources and integration between the needs of the trading platform as a cross-border e-commerce platform.This article through to the market demand and consumer demand analysis,the use of the STP analysis according to the geographical,customer type to the market and price sensitivity on the segmentation,selected the seven countries in southeast Asia,the Middle East nine countries and six countries in South America,the European Union,seven countries as the target market,as the target customers of small and medium-sized iron and steel manufacturers,target market and target customers,according to the 4 p theory made the marketing strategy.The project team,the platform construction and product operating three stages of implementation plan and the progress of the project implementation schedule,according to the implementation stage and implementation progress to determine the forecast data such as investment forecast,management,and then through a variety of financial indicators data analysis of steel cross-border electricity project has the investment recovery period is fast,the characteristics of the profit growth faster.In the process of the implementation of the project,must strengthen to the possible market risk,management risk,management risk prevention and control and develop the corresponding measures to deal with risks,finally it is concluded that the steel cross-border electricity project feasible conclusion.Steel cross-border electricity overturns the traditional trade pattern,it is in Chinese steel overcapacity,serious losses appear under the conditions of a new type of foreign trade sales model,this model reduces the transaction link,save the sales and purchase cost,improve the trading frequency,enlarged the enterprise sales,enhance the brand competitiveness,the output of domestic excess capacity,bring new profit growth point for the enterprise,reverse industry long-term losses status plays an important role.