Study On Strategic Choices Of Products For A Electric Lock Company

Company A is a traditional lock manufacturer,manufacturing more than 20 years,mature technology and product quality,brand has a good reputation in the industry.However,with the development of society and technology,market competition is becoming increasingly fierce.Factories need to upgrade products with new technologies and introduce products that are more suitable for market demand,so as to enhance competitiveness of enterprises.The lock in most cases,supporting intelligent systems,access control,application in the public security area,such as office buildings,commercial complex and residential area.Since the 911 terrorist attacks,countries around the world have increased security spending,so the lock prospects are bright.At present,the security requirements,the traditional lock requires a combination of new technologies,to provide more intelligent functions.Foreign markets mature,stable performance of the lock,less maintenance.In China,due to widespread use of electricity is not so big,the use of traditional electricity market is still great.The acceptance of new things in China is relatively high,and it is also worth promoting the security consciousness and intelligence security of the public area.It is worth mentioning that our country is paying more and more attention to the safety of public areas,including updating the public places fire equipment,fire doors(fire doors),the standard acceptance of fire passages,and Issuing the national standard.Under this trend,the use of security products will become more and more common and mandatory.The domestic market and the foreign situation are different,so in view of the actual situation,we need further analysis and research.This paper focuses on the application of PEST model to analyze the macro environment of the company,and then use analysis to find out the most potential market segments,products and client clusters.Subsequently utilize the Bass model for the preview of sales of the new products;the status quo the company's products and market based on the absence of product categories;finally use patent analysis methods for mining of massive patent,found the direction of technology development and draft the associated product technology roadmap to make sure the smooth process of product strategy.