Research On The Financial Strategy Of L Company Under The Asset-light Business Model

At present,China's economic shape is in the key transition period of high-speed development and steady development in the past 30 years.The industrial structure of large and medium-sized enterprises in China has also slowly shifted from the labor-intensive type of the past to capital-intensive and technology-intensive industries.In the past,our company focused on "strength" to do the big things,and the current trend has become a major task of focusing on "intelligence." In 1992,Taiwan's famous entrepreneur Mr.Shi Zhenrong proposed the "smile curve",that is,for manufacturing enterprises,the added value of production,processing,and assembly is the lowest compared to the product development and product marketing at both ends of the smile curve.The key to the success of the business model is to outsource most of the assembly manufacturing and retail distribution business,and to concentrate on designing R&D business and commercial promotion marketing so that it can obtain higher returns with lower investment capital.A research report by China Merchants Securities pointed out that this method can better position the product.Through better research and development and more accurate marketing,it will help companies increase the user's stickiness to the brand,enhance customer loyalty,and ultimately improve the product's Added value.The essence of the light asset business model is to make the enterprise have a higher return on capital by reducing the capital investment per unit of profit,which is a relatively new business model.More and more companies have found that after adopting the heavy asset model,they will achieve certain results in the short term,but after a long period of time,they will find that a large number of heavy assets that the company reserves will seriously occupy the resources of the company and cause assets.The liquidity has become extremely poor,so that companies do not have enough liquidity to cope with the unpredictable market,and the annual depreciation of heavy assets will also engulf the profits of enterprises,so a lot of companies invest in the mode of light asset operation..However,due to the late start of light asset research in China,the theoretical update is also slow.In particular,the actual case study of domestic enterprises is still in the exploratory stage.There are also few case studies related to light asset business models and financial strategies.This article took the opportunity to expand the current case studies through the case study of the domestic sporting goods industry.