Research On Corporate Performance Under The Asset-light Business Model

In recent years,with the increasingly fierce competition in the sporting goods industry in my country and even in the world,the previous relatively extensive production and operation model is no longer in line with the development needs of sporting goods companies.For most companies in the sporting goods industry,in order to achieve certain business goals,it is mainly to increase operating profits and improve their overall strength.Business models occupy an increasingly important position in corporate development strategies.Model-related research is becoming more and more necessary.The asset-light business model of an enterprise must first be based on the characteristics of asset-light,and then combine its own relevant characteristics and advantages to formulate relevant strategies on this basis.Nike was the first sports company to adopt a light-asset business model.Now it has become a leader in the industry after years of development.Domestic companies in the same industry have followed suit,hoping to gain a place in the business model competition.This article uses Anta as a case study to study its motivations,judgments and implementation strategies for its asset-light business model transformation,summarize its financial characteristics,and show its existing problems under the traditional model and the necessity of transformation.Then,through Anta's financial statements,it calculates its sustainable growth rate and EVA value,and analyzes the effect of Anta's asset-light business model.In addition,the comparative analysis of Anta and Li Ning's solvency,operating capacity,and profitability shows that Anta's use of asset-light business model matches its financial strategy well,resulting in good financial performance.But similarly,when a company under the asset-light business model is in a period of expansion,a large amount of money needs to be invested in acquisition and expansion activities and the building of its own brand image.Therefore,it is necessary to fully consider compensation while using leverage.The impact of debt risk is more beneficial to the long-term development of the enterprise itself.Finally,through the research of this article,it is concluded that the transformation of the asset-light business model meets the development needs of Anta,and the performance of Anta's asset-light business model is good,which has certain reference significance for the same industry.This article also proposes the transformation of the same industry.Some suggestions are hoped to be helpful to the application of the asset-light business model and its performance research,and to provide more practical reference value for the industry.