Research On The Transformation And Development Strategy Of SD Steel Corporation Under The Background Of Supply-side Reform

Iron and steel industry is an important basic raw material industry.It has a wide range of applications and a high degree of industrial Association.It plays an important role in China's economic and social development,national defense construction,and fiscal and taxation.However,as the Chinese economy enters a new normal,the government has proposed to vigorously promote supply-side structural reforms and eliminate overcapacity.The development environment for steel companies has undergone profound changes.Under the background of supply side reform,it is very important for decision makers of steel companies how to seize the development opportunity and realize Nirvana.This paper uses SWOT analysis,based on the theory of enterprise strategic management,analyzes the macro environment,industry competition environment,and internal resources and capabilities of SD Steel Co.,Ltd.under the background of supply-side reform.Then it analyzes the current situation,problems and reasons of the development of SD Steel Co.,Ltd.and points out many problems in its development.In order to solve many problems in the development,the new strategy is customized to SD Steel Co.,Ltd.,and the implementation path of the strategy is proposed,including the realization of personalized production,innovation-driven development,innovative management concepts and methods,and the expansion of overseas product markets;Finally,it puts forward the safeguard measures for realizing the strategic transformation:realizing the modernization of the governance structure,strengthening the construction of the talents team,improving the incentive mechanism,and advancing the construction of the information network.The research of this paper has realistic guiding significance to the development of SD Steel Co.,Ltd.,which can help it to base on the supply side management,realize transformation and upgrade,and enhance the competitiveness of the company.At the same time,large steel companies are facing many similar problems in their development.This research topic should also provide some ideas and references for their development.