Explore The Brand Inheritance Of Traditional Handicrafts

Traditional handicraft can be said to be an important part of Chinese traditional culture.Society is progressing,science and technology are developing,and in the development environment of modern industrialization and information society.Traditional handicraft has encountered great difficulties in its development.This paper analyses the bottleneck of the development of traditional handicraft from many angles.A few traditional handicraft projects have been branded,which brings new vitality to their development and inheritance.However,it is still in the primary stage to integrate the concept of brand communication into the development methods of traditional handicraft projects,and at the same time,it lacks the theoretical basis and guidance of feasibility.Therefore,through the use of diversified scientific theory,this paper studies the theoretical basis of establishing the brand of traditional handicraft,and explores how to integrate the concept of brand communication into traditional handicraft,so as to promote the diversified development and innovative inheritance of traditional handicraft.