Research On The Competitive Strategy Of Guizhou XX Color Printing And Packaging Company

The national policies and the international trade environment have had a profound impact on the traditional corrugated packaging industry.The prices of raw materials(raw paper,accessories,etc.)have risen,and business operations are under great pressure.At the same time,Guizhou XX color printing and packaging enterprise(hereinafter referred to as XX company)belongs to the rising star of Guizhou packaging industry.The internal management system urgently needs to be built.At the same time,it is limited by location,has weak technical force,high logistics cost and blank corporate culture.At the same time,external competition is cruel.After the price war in 2017 and the first half of 2018,the profit margin of the entire market remained at a very low level.In this paper,the internal and external environment of XX company is combed to analyze the theory of competitive strategy,and the final choice is made to seek a competitive strategy suitable for enterprise development in the differentiation strategy,target concentration strategy and cost leadership strategy and to build and enhance the core competitiveness of the enterprise to ultimately achieve corporate profitability and sustainable development.After analysis,in this paper,the main point are drew that the corrugated packaging industry as a “never declined sunrise industry”,and although XX company faces a complex internal and external environment and bears the pressure of market and cost,the industry itself has an innate industrial advantage.China has become the world's most promising packaging market.As a rising star of China's economic development,Guizhou has topped the list of GDP growth,and the market has great potential.Facing threats and opportunities,it is of positive significance to develop appropriate competitive strategies for enterprises to promote rapid and healthy development.