Research On The Brand Marketing Strategy Of Paramount Sunglasses

In the 21 st century,in the process of economic globalization,China's glasses industry brand competition era has come,the competition between enterprises is increasingly fierce,the same type of products in quality,appearance,technology,and after-sales service and other aspects of the differences are obvious reduction,consumers in such a market,more and more,selection of products selection space also unceasingly expands.In such a context,how to win the market competition and maintain the leading position in the market,how to win the consumers and create a brand with good reputation among consumers have become an important field studied by many business managers and experts.Brand marketing has become an important means for eyewear manufacturers to accelerate development.Based on the analysis of brand theory and brand marketing theory,this paper studies the brand marketing of Paramount optics(Xiamen)co.,LTD.,a large and typical manufacturer of glasses in China.The main purpose of the study is the integrated use of the relevant theory of brand marketing,the system of the company sent her sunglasses brand marketing environment,research and analysis on the present situation,based on the analysis of the present status of environment,further analysis the company brand marketing in shaping and promoting locate,identify,and extension problems,puts forward targeted on problem solving strategy,optimize the company's brand marketing strategy,in addition to guarantee the smooth implementation of brand marketing strategy,suggested the company some safeguard measures.In the end,I will help the enterprise to improve its brand marketing system,improve its brand marketing management level,improve its sales profitability and achieve the goal of improving the core competitiveness of the enterprise.