Research On Countermeasures To Improve The Quality Of Y-bus After-sales Service

After entering the 21 st century,the passenger bus industry in China has developed rapidly.Every bus enterprise has made great progress in product research and manufacturing technology.The quality of bus in China has also made considerable progress.With the upgrades of consumer demand,the awareness of "seven-point cultivation and three-point cultivation" has increased.The competition between bus companies has gradually evolved from product competition and price competition to brand competition and service competition.The customer also pays more and more attention to the quality of the after-sales service of the vehicle.The quality of after-sales service has become the important factor that affects the vehicle sales.In recent years,the development trend of buses enterprises has changed on the one hand.New products(new energy)and new technologies(safety,energy saving,intelligence,and information)have been continuously applied.Changes in vehicle technology organizations have brought maintenance from the traditional chassis.Mainly to the main transition to electrical appliances;On the other hand,the construction from high-speed rail and new network vehicles,“black cars”in recent years,the original market structure that accounted for a major market has changed,the passenger market continued to decline,The proportion of market segments such as travel,school buses,and buseshas gradually increased,and traditional service models based on customer service are also facing new challenges.Yutong Bus,as a leading company in the domestic passenger car industry,has always insisted that it will build after-sales service into the core competitiveness of the brand,to meet customer service requirements through good after-sales service protection,and thus achieve secondary sales.The new situation,new structure,and new demands have undoubtedly brought new issues to the Yutong bus service system.This article starts from the Yutong passenger car service model,Analyzes the problems in the operation of the after-sales service,and uses scientific management methods to identify the cause of the problem,and then explores the countermeasures for improving the quality of Yutong passenger car service.Based on the experience of other papers,the article uses a combination of theoretical research and empirical research to analyze and explain the related theories of after-sales service quality system,and applies comparative research methods to the service models of passenger cars and foreign passenger cars,and draws on their services.The excellent part of the model,and then targeted improvements.In addition,combining changes in customer service requirements in the new era and the existing shortcomings and shortcomings of the network,the relevant measures for improving and upgrading the service network were proposed to achieve theimprovement of the quality of service of Yutong Bus.Finally,according to the specific measures discussed in this paper,match the corresponding supporting measures to ensure that relevant measures can be effectively implemented.