Research On Optimization Of After-sales Service Quality Improvement Of S Company

Enterprises should be in a favorable position in the fierce competition in the market,products occupy more market share,not just rely on low price,good quality can be achieved with the difference of the products more and more small,many customers in the selection of products,in addition to considering the price,more should consider whether the enterprise can provide fast effective customer service for its excellent customer service,not only for the enterprise in the customers get a good reputation,but also for enterprises to gain more advantage in the fierce market competition.Therefore,how to improve the service quality of customer service to improve customer satisfaction has become the modern enterprise needs to solve the problem.S electric company as the industry leader,has been adhering to the "customer satisfaction is always the first" principle of service,continuously improve customer service quality of service,always put customer satisfaction as the company's top priority.Therefore,the service quality management as the starting point,improve after-sales service customer satisfaction as the starting point,from the customer point of customer analysis what degree of concern and attention,in these aspects of investigation at present S company and its causes.By four analysis found three key points: 800 Customer Care Hotline convenience,maintenance cycle,field service engineer's attitude.Through AHP,find the intrinsic reason of S company.By improving the process,using the method of spare parts ABC classification approval to reduce the proportion of engineers to strengthen the training to enhance the quality of service,strength analysis,changes in the company operation to improve customer satisfaction The purpose of meaningThrough these measures,we can see obviously improve customer satisfaction of S company,and through the process of customer satisfaction,regards the customers as the basic point in again in the Department,the importance of service quality.The company emphasizes active content factors affecting customer satisfaction,with a large number of data analysis methods,to improve these factors and enhance the company's overall competitiveness.