Performance Evaluation Of Internet Car Manufacturers

With the rapid development of Internet technology,its tentacles have covered every corner of the social economy,from take-out to Shared bicycles,from intelligent production to the Internet of things,which has exerted a huge impact on traditional industries.Internet thinking has changed the competitive environment of enterprises and created possibilities for the emergence of a series of new business forms and new modes.Based on the literature review,case studies and empirical research methods,from the thought and the manufacturing efficiency of related theory,this paper sums up the general characteristics of the Internet thinking and spirit connotation,this paper introduces the design characteristics of the Internet made the car industry production,funding sources,production methods,sums up the Internet guide enterprise innovation related tools and methods of thinking.Based on the in-depth analysis of the evolution of the automobile industry,the characteristics of the Internet car manufacturing industry and the development trend of the automobile industry,this paper analyzes the development situation of the case enterprises under the guidance of the Internet thinking,and draws the conclusion of this paper.This paper mainly USES Internet thinking and relevant theories of efficiency as well as financial index analysis,stock price analysis and dea-tobit analysis to analyze and evaluate the enterprises in the case.The research results show that 10 of the 13 financial indicators of jianghuai weilai become better,2 remain unchanged and 1 becomes worse.The market for jianghuai nextev Internet car is expected to be skeptical;Jianghuai wei to comprehensive efficiency,pure technical efficiency and scale efficiency are reached the independent brand leading level but not reached the level of the joint venture brands,Tobit analysis shows that smart technology investment,the proportion of senior r&d personnel,intelligent equipment,interaction between devices,intelligent platform of financial investment into positive influence on overall efficiency,but the money supply does not produce positive influence.Case enterprise thinking under the guidance of theories related to the Internet,trying to create open,equality and sharing platform type products,try to use virtual through entity,to realize the value of the consumers and manufacturers to create,share value and the value distribution,but the effect is not very desirable,but also related to automotive industry enterprises to explore feasible path,business innovation to guide other enterprise transformation and upgrading,innovative business model has extensive significance.