Research On The Integration Of Tourism Resources Along The Yellow Highway In Shaanxi

With the development of tourism and the rapid growth of private car numbers in our country,Self-driving travel is becoming one of the most popular ways of traveling.Only half-complete,Self-driving tourists account for 30-40 percent in the domestic tourism and supporting the rapid development of domestic tourism at present.It is rich in tourism resources along the Yellow River,but limited for years by traffic conditions and the economy development relatively lag in Jin-Shan area.And the people along the area have been living in poverty.In 2017,the opening of Highway along the Yellow River of Shaanxi Province has broken the traffic bottleneck along the Yellow River.And it provides a rapid development channel for the economic and tourism development.As a traffic channel,the Highway along the Yellow River of Shaanxi Province has did the "pass" and "reach".However,as a high-quality tourist highway,how to effectively integrate the tourism resources and promote the rapid development of the tourism for supporting the poor is a new research topic.This paper is based on teasing out the tourism resources integration in China and abroad,With the research results in the tourism of the pole-axis theory,resources integration,the resort life cycle theories,the tourism of intellectual property and the mental models of;"begin,continue,turn,end",and it takes research of the Highway for the integration of tourism resources along the Yellow River of Shaanxi.It finds the market demand of new tourism formats and the tourist experience through questionnaire survey,and identifying the problems and propose solutions1.With the theoretical research and field investigation research methods,it finds the primary two level integration to the tourism resources along the Yellow River of Shaanxi.The primary integration has three levels,it includes the new scene of road;the using of little tourism unit and the link of big scenery.The second level condensed the two tourism of intellectual property of nature and humanity,and building two tourism resources integration model of the geological and ancient town culture tourism of the Jin-Shan area in Shaanxi.2.With questionaire research and the statistics analysis,it finds that the largest tourism geography is the Shaanxi Province,and the other provinces account for less than 30%.Moreover,the most tourism purposes are the sightseeing and going on holidays,and each account for 43.0%and 38.4%.Each tourist consumption level is not high and with higher satisfaction,and the greatest aspirations is the need for the visitor service center,guide system and gas station.3.With the field investigation research,it finds the key problems of the tourism of the Highway along the Yellow River of Shaanxi.Such as the tourism service facilities are not enough;the quality of tourism is not high;the total tourism image is not highlight;short of the explore of culture and industryconvergence.It put forward the corresponding development countermeasures to promote the rapid development of tourism along the Yellow River of Shaanxi.