Research On Optimization Of S Company Customer Relationship Management

The development of economy and the transformation of technology all promote the development of world economy towards the integration of global market.In the extremely fierce market competition environment,enterprises have further broken the geographical restrictions.How to expand their market prospects and improve their position in the global trading system,how to develop customers and maintain stable customer resources has become a concern for the survival and development of enterprises.Customer resource is regarded as the magic weapon of enterprise competition,because only customers can realize the enterprise’s final product value.In today’s society,customer relationship management has been widely concerned,it has become an important part of enterprise management.Taking S company as the research sample,this paper analyzes the current situation of the establishment,maintenance and maintenance of customer relationship from the organizational structure of S company,and studies the deficiencies of the customer relationship management system of S company.According to the actual situation of S company,through the questionnaire survey,combined with the company S internal interview analysis the problem in customer relationship management system,and it is concluded that the current caused by a lack of company S customer recognition,customer acquisition mode single,expressly to maintain the customer,the customer changing ideas,employees’ enthusiasm is not high lead to customer satisfaction is not high.By exploring the causes of these problems and combining relevant theories to optimize the customer relationship management of S company from the perspective of customer development,maintenance and maintenance,we can ensure that the optimization plan can improve the company’s ability of customer relationship management,improve efficiency and help the development of the enterprise.This article takes S company as the research object to analyze and study its problems in customer relationship management.The purpose is to study the current situation of customer relationship management of enterprises in China’s foreign trade industry and deeply analyze the existing problems and deficiencies.By exploring the problems of S company’s customer relationship management system and proposing optimization plans,we hope to provide reference for foreign trade companies,so as to enhance the comprehensive strength of enterprises and enhance their competitiveness.