Research On Customer Relation Management Of Construction Decoration Company K

The international economic market’s ever-increasing rivalry has caused the company’s competition to expand beyond just goods.China’s service industry is developing towards the goal of high quality,rapid development and personalization.K company is a building decoration enterprise,facing the increasingly bad market economic environment.In the new situation,we should not only pay attention to products and services,but also pay attention to customer relations.The customer’s advantage lies in the customer’s service quality,and the efficient use of customers is the basic guarantee of the company.K Building Decoration Co.,Ltd.is a comprehensive building decoration enterprise whose business scope includes interior decoration design and decoration,curtain wall,mechanical construction,electrical and automation,fire equipment,etc.Since its establishment,the company has steadily grown,and has accumulated a large group of stable customers.However,K Company is a private company.Due to its lack of a sound customer relationship system in the daily operation process,its development and development are restricted.This paper delves into K company’s customer relationship development,maintenance,and loss in order to comprehend its role in the emergence of customer relationship issues.For this reason,this paper analyzes some problems in customer relationship The results of the questionnaire,conducted using the theory of customer relationship management and IDIC model,as well as a research method,demonstrate that customer relationship management has a considerable positive effect on customer satisfaction.However,there are still major issues such as single customer access channel and inadequate customer service level that must be addressed from the viewpoint of customers..The problem of inadequate customer information maintenance was also found through internal employee interviews.Interviews with both employees and executives revealed that the root of the issues was an inadequate customer development system,a lack of knowledge regarding customer information upkeep,and non-standard customer service standards.This paper proposes improvement strategies from three aspects of customer development,customer information and customer service to continuously enhance customer relationship management and improve customer satisfaction,based on the analysis of these problems and their causes..Finally,the specific implementation plan of customer relationship management of K Building Materials Co.,Ltd.K Building Decoration Co.’s customer relationship management plan was guaranteed through the formulation of a plan.,Ltd.To foster longterm,stable growth and attain sustainable development,capital,technology,management,and human resources must be taken into account..