The Visual Image Design Of The Internet Celebrity "Lucky Style" Brand

Internet platform is the domain where online celebrities,who utilize platforms to acc umulate influence,and to engage with fans and cause interactions between fan groups,ri se to prominence.Against this backdrop,online celebrities build personal brands to endor se and market products,which leads to the rise of a new economy based on online cele brities.Online celebrity brands are developing fast among internet platforms,with branding design for them becoming a new research subject.This thesis is a case study of the Luc ky Style brand clothing created by the author.First,the emergence of online celebrity p henomenon,as well as its conception,visual design and designing factors are analyzed.What's more,a detailed introduction of the Lucky Style brand is presented.Fan reaction and response to this brand is then collected through market research;finally,creative vi sual design for the brand is carried out.Brand visual design can swiftly convey its core values to consumers,which is con ducive to raising consumer awareness and brand influence.This thesis is based on the pr actice of visual design of the Lucky Style brand which is aimed at boosting brand profil e and conveying brand message.