"Internet Celebrity" Trap: Thinking About The Visual Design Of The Negative Effects Of "Internet Celebrity Phenomenon" In The New Media Environment

In the new media era,thanks to the progress of communication technology,the public have the right to speak widely on the Internet,and the "web celebrity phenomenon" is a unique form of expression in this environment,making it a unique social phenomenon at this stage.The "web celebrity phenomenon" itself,as the main derivative of network culture,has its advantages and disadvantages,which contains the most noteworthy deep-level part of the social phenomenon today.As China has the largest Internet population in the world,everything related to the Internet will go deep into the lives of the largest number of Internet users,profoundly changing the tradition of civil society and social order.The Internet,with its anonymous environment and its ability to communicate over long distances,is a unique system where content is abundant and everything is available.Therefore,the author believes that if we can thoroughly understand the "web celebrity phenomenon",we can deeply understand the current trend of social culture and moral changes.And studying "web celebrity phenomenon" is also the best entry point to study modern Chinese society.On the one hand,"web celebrity phenomenon" should not be allowed to be disorderly "barbaric growth",and a positive "web celebrity phenomenon" must be established subjectively.On the other hand,we must also curb the negative phenomena in the "web celebrity phenomenon".In design research,in order to accurate control of the subject,the author analyzes the phenomenon of "web celebrity" nature,enumerated and a summary of the current all of the "web celebrity phenomenon" category,and at the same time,the analysis of the finishing the design thinking determines the subject will focus on revealed "web celebrity phenomenon" in the harm to society.With this goal,the author determined the theme of the design as "web celebrity trap: visual design thinking on the negative effects of" web celebrity phenomenon "in the new media environment.In the design,the author classifies the theme "web celebrity phenomenon",captures the typical phenomenon,and carries out the creative design by means of symbolism and exaggeration.While analyzing the essence of "web celebrity phenomenon",the author also tries hard to explore the design concept of "things express themselves by themselves".Through simplifying the graphic poster simple yet funny way of expression,to explain the "web celebrity phenomenon" in the components of the harm to society,in order to achieve the warning role.