Analysis Of The Creative Characteristics And Dissemination Strategies Of Micro-documentaries In The Context Of Converged Media

Mcluhan's theory of "media is message" think that the form of media determines the content of media communication.With the development of the Internet technology and the the popularity of mobile intelligent terminal,the "Micro Culture" with characteristics of convenience,fast,high efficiency and interaction has come into being.Documentary,as one of the important cultural products of the traditional mass media,is also faced with the birth pangs during the transformation of the Internet Age.It is one of the important reasons of the emerge of micro documentary.This paper mainly takes "the Imperial Palace 100" and "Silk Road,our story"as the research sample of micro documentary,in order to research micro documentary's new creation characteristics and dissemination strategies of works.and make a further analysis of documentary industry ecology from the macro level,and put forward the corresponding improvement measures on this basis.This paper is divided into five parts.The first part is an introduction which mainly expounds the research background and significance of this thesis.It also summarizes and reviews the relevant literature about the"micro documentary" at home and abroad.Moreover,this paper also makes an accurate analysis of the research objects,research points,main research methods,and expounds the purpose of this research.Chapter one differentiates and analyses the two main concepts of micro documentary and media convergence,and summarizes the development history of the two concepts.Chapter two is the key chapter of this paper.It mainly analyzes creation characteristics of micro documentary from the dimensions of the visual language expression,the use of narrative strategy and the use of the text\sound elements in the creation of micro documentary,and shows the creation characteristics of the micro documentary under the age of media convergence.Chaper three analyzes the new features of the audience group in the context of the Integrated media,and analyses the channels and effects of the communication of the micro documentary in the age of the Integrated media.The communication effects are mainly reflected in the following aspects:Video click volume,frequency of social media hot words,brand iterative propagation and profit pattern.Chapter four mainly put forward some corresponding improvement measures and industry prospects on this basis of summarizing the contents of the second chapter and the third chapter from the macro level.The last chapter is the conclusion of this paper.