On The Characteristics Of "Micro" In Documentary Of New Media

With the development of society, the new media with computer and network technology as the representative of the growing. Bring in the new media of the convenience of information technology, globalization of the modern situation, full of new media powerful advantages have become increasingly prominent, and the China documentary also had a great impact. Video recorded with the real life is the most basic, documentary creation concept. Hundred years, documentary in record China social change, heritage of Chinese civilization has played an irreplaceable role. Now facing the opportunities and challenges of the Internet, mobile devices, digital television and so on new media and communication platform, China documentary also showed a good form. More broadcast platform, more like the documentary form, is brought about by the need to have more targeted communication strategies, how to cope with the new situation and the challenge is that we have to ponder.The research of this paper is based on the change of the propagation environment and the media to bring change to China’s documentary research. Paper is divided into five most altogether. The first part is the introduction part of the thesis, the selected topic basis, research status, research methods and research purpose and meaning to state; The second part is about the new media era, the concept of new media and classification, and its characteristics are stated, and the analysis of the effect of the new media era brought to Chinese documentary; Documentary is discussed in the third part is the analysis of the change of the mode of transmission, under the new media era mainly analyses the spread of "micro" documentary new mode of transmission performance; The fourth part will analyze the documentary under the new media era of prosperity, mainly elaborates the concept, characteristics and classification of micro documentary, compared with traditional documentary analysis and micro documentary; The fifth part is the summary of the paper, will be the research process and conclusions of this paper is summarized and analyzed the documentary "micro" characteristic of realistic meaning and need marketing strategy, and the limitations of this study are first analyzed and inadequate.