"Shambhala" Cultural And Creative Product Design

This design topic is the innovative design of Shangri-La's local specialty agricultural product packaging.On the one hand,it makes the packaging of each agricultural product have a uniform identifiable,and on the other hand,the combination of agricultural product packaging design and cultural and creative industries is better integrated..The cultural and creative industries have gradually become the driving force and pursuit of modern agricultural development.The integration of cultural and creative elements has not only enabled the agricultural products industry to gradually get rid of old and old-fashioned design routines,but also made it more interesting through the emotional appeal of agricultural products.More stylish.This design project has selected the representative agricultural products such as Baixue tea,Hongxue tea,and butter tea as an example through preliminary research on the market,analysis of local advantageous resources,consumption model positioning,brand positioning,etc.,designed for different consumer groups.Low-end,mid-range and high-end three different scenarios.The three sets of design solutions include brand logos,graphic design,product promotion,and product terminal design.They display different brand concepts and values through different design styles and layouts,thereby winning the recognition of consumers.By systematically designing the packaging of Shangri-La's specialty agricultural products,awakening people's understanding of traditional culture and creating a unique regional tourism image,the tourism industry will be used as the main source of economic benefits for the enterprise,making Diqing Tibetan areas The development has been promoted so as to develop and inherit the unique regional culture of Shangri-La.