The Packaging Design Of The Cultural And Creative Product Of "Yige" Tourism Resort In Sanya,Hainan Province

Nowadays,tourism has become a necessary way for people to spend their leisure time,and creative products of tourism culture are a kind of special commodity medium for tourists to experience local cultural connotation and bring back wonderful memories,which has double functions of meeting tourists' shopping needs and spreading the brand image of tourist attractions.The packaging of creative products of tourism culture is an important channel to establish the brand image of tourist destination,which can improve the popularity of tourist destination.as an independent branch of packaging design,it has its unique design orientation and context.However,there are some problems in the packaging design of creative tourism products in China,such as the lack of innovation.the overall style is single,the cultural connotation and aesthetic characteristics are not prominent,and there are many familiar packaging designs,which are difficult to arouse tourists' shopping desires and interests.Aiming at this graduation project,the author specially learned about the cultural customs of famous scenic spots in Hainan,which has great reference significance for the author's design scheme.this graduation project theme finally confirmed that the main research direction was the cultural customs in sanya,Hainan.In order to get a good design,it is necessary to work hard," yige" Hainan tourism resort culture and innovation product packaging design is to integrate the local cultural and customs characteristics of sanya into the tourist favorite products and packaging design in the form of illustrations,color matching,signs and so on.