A Study Of Male Images In Internet IP Dramas

In recent years,the development of the network IP TV drama market has become increasingly prosperous and has gradually become a mainstream trend.The network IP drama has successfully shaped a diversified male image and is deeply loved by female viewers.The male image presented in the TV series reflects the status quo of social ideology,economic status and the vane of its changes.The male image constructed in the network IP drama presents some new features.Capital and media control the male writing style,and the value orientation also presents a new look.Women seem to be in an ingratiated and ingratiated position and women move from the margins to the center.Therefore,through the analysis of the network IP TV drama text,this paper explores the relationship between male color consumption culture and male image generation,explores the true state of gender survival in the network age,appeal to the mass media to build a correct gender pattern to wipe out this kind of gender discrimination.