| In the network era,people learn more about the world through the Internet and pay more attention to the maintenance and establishment of network relations.However,in today's real social life,people's interpersonal skills decline,interpersonal relationship is indifferent,in the bustling new media carnival feel more lonely and empty heart.In order to meet people's emotional needs,there are many emotional consumer products in the market.Among the many emotional satisfaction industries generated in the emotionally barren society,the recently popular network IP drama has become an important choice for people to entertain themselves and meet their emotional needs due to its unique advantages of high availability,low viewing cost,rich choice and high participation.In order to meet the needs of different audiences,there are many different types of male images in the network IP drama.These male images are generated based on people's expectations of men.While satisfying the audience's sensory stimulation and aesthetic experience,they will also affect people's cognition and evaluation of men,which may cause invisible pressure on men and increase gender conflicts,which is not conducive to the establishment of a harmonious relationship between men and women.Among these various male images,"domineering CEO" can best represent the mainstream patriarchal culture.By deeply exploring the shaping and presentation of this image,it can deepen people's understanding of the pressure and bondage caused to men by the construction of men in the patriarchal culture and make certain contributions to the exploration of the freedom and equality of the relationship between men and women.Based on the sociological perspective of emotion,this paper makes a textual analysis of the "bully President" in the popular network IP drama,and probes into the status and presentation mode of the emotional capital held and acquired by this image,and probes into the social causes behind the image building.Finally,it reflects on the existing problems in the image building and its impact on the society,hoping to provide some help for the future development of the image.Through the research and analysis of the image of "bully CEO" in network IP drama,it is found that as a kind of male image with heavy influence of patriarchal culture,they represent the society's strong expectation for male career success.On this basis,due to the rise of women's consciousness,women's socialparticipation and abilities have been gradually improved,and men's demands on their emotional abilities in addition to their careers have also been gradually raised.This is not conducive to the liberation of men and women,and is not conducive to the establishment of a harmonious relationship of gender equality. |
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