Research On The Development Of Cultural Tourism Resources In The Ancient Villages Of Hongcun, Anhui

Ancient villages are the carriers of traditional culture.In the social and economic development,it is necessary to develop and protect the ancient villages rationally.Through the development of cultural tourism resources of ancient villages,tourists can also attract the sustainable development of ancient village culture.Through the development of cultural tourism resources of ancient villages,it is beneficial to make full use of the cultural resources of ancient villages,and it is also conducive to the realization of certain economic value of ancient village cultural resources.The ancient village inherits a traditional Chinese culture and different cultures,dresses,customs and architectural styles produced by different regional factors.For tourists,they can satisfy their market demand for curiosity.Spreading and exploring rural culture has also promoted the value of local tourism.The tourism development of ancient village cultural resources has developed rapidly in recent years.Especially the cultural resources of ancient villages based on Anhui Hongcun culture have been developed and developed,forming an important representative of the development of cultural resources in ancient villages.However,there are certain problems in the development and construction of Anhui Hongcun cultural tourism resources,such as over-exploitation and tourism facilities.Taking Anhui Hongcun as an example,this paper analyzes the development status of cultural tourism resources in recent years based on the perspective of the optimization and development of cultural tourism resources.It is divided into six chapters.It first expounds the research background and significance,summarizes the research viewpoints and theoretical foundations of relevant scholars at home and abroad,defines the concepts of cultural tourism resources,ancient village culture and cultural tourism development,and introduces the development of cultural tourism resources.The theoretical basis involved includes tourism life cycle theory,Doxey anger index theory and sustainable development theory.Secondly,it introduces the development status of cultural tourism resources of ancient villages in Hongcun,Anhui Province,and the status quo of cultural tourism resources in the natural environment,Huizhou ancient architecture and humanities and folklore,analyzes thevalue of its tourism resources,and introduces the cultural resources of Anhui Hongcun in recent years.The status quo of development is summarized,and the characteristics of its development are summarized.Furthermore,the problems and causes of cultural tourism resources development are analyzed from the perspective of tourists and local residents through questionnaire survey.Finally,the development of Hongcun cultural tourism resources exists.The problem is to propose an optimized design plan,which proposes measures from the aspects of cultural resource development,talent cultivation,business investment and innovation,aiming at promoting the development of Hongcun cultural tourism resources and further expanding the development space of Hongcun ancient village cultural resources.The local cultural tourism resources are based on the full improvement of its tourism market value.