Investigation And Research On The Language Landscape Of Dalian Tourist Attractions

As one of the hot topics in sociolinguistics research in recent years,language landscape has attracted more and more scholars' attention.Based on the language landscape theory and research methods,this paper takes the language landscape of Dalian tourist scenic spot as the research object,and examines the language use language status of the scenic spot from the static aspect and analyzes the attitude and evaluation of tourists' scenic language landscape from the dynamic aspect,in order to discover the language of Dalian tourist scenic spot.Problems with the landscape and solutions.This article consists of five parts.The introduction is mainly the research background,the purpose and significance of the research,the research review,the research methods,the theoretical basis of the research,the basic ideas and framework of the research.The research review is a review of domestic language landscape research.It mainly introduces domestic research results from theoretical research and applied research.On this basis,it finds problems in domestic language landscape research and puts forward some suggestions.Chapter 1 The current situation of language usage in Dalian scenic spots.This paper investigates all the linguistic landscapes which inside or outside attached to the scenic spots in the seven scenic spots of Tiger Beach Ocean Park,Dalian Sanya Ocean World,Baiyushan Scenic Area of Lvshunkou District,Dalian Theme Park of Discovery Kingdom,Dalian Forest Zoo,Xinghai Park and Xinghai Square.The linguistic landscape of Dalian tourist attractions is diverse as a whole,Chinese is dominant,English is a strong foreign language,and Russian,Japanese and Korean appearing in different scenic spots respectively.The language landscape established by different logo creators is Chinese as the dominant language.The cultural propaganda logo and service facility logo language are relatively single,and other functional types are diverse which the language of business logo is diverse,mainly to attract tourists to consume,and has a strong symbolic function.Chapter 2 This paper mainly investigates the attitudes and evaluations of tourists to the language landscape of Dalian scenic spot.Firstly,it investigates the attention and recognition of tourists to the language landscape of Dalian Scenic Spot,and the analysis is made mainly from the following three aspects: the monolingualism,the bilingualism and the multilingualism.Secondly,the evaluation of tourist is studied to the multilingualism landscape function of Dalian scenic spot,and analyzes the demand and evaluation of the bilingual landscape function of Dalian scenic spot and the analysis is made mainly from the demand and evaluation of tourists' bilingualismor the multilingualism landscape function and in Dalian scenic spot.The results of tourists' questionnaires show that tourists have the highest attention and recognition to the Chinese monolingual landscape in the scenic spot,and the low attention and recognition to the multilingual landscape.Finally,The visitors pay more attention to the information function of the guiding signs and language landscape.Chapter 3 On the basis of investigation and analysis,it is found that the language landscape of Dalian tourist scenic spot has three main problems which language landscape information inequality,language irregularity and lack of language landscape planning.Therefore,the corresponding countermeasures and suggestions are put forward according to the above problems which can improve the problems existing in Dalian's tourist attractions,enhance the image of the city,promote the economic development of the metropolis,and also bring some help and enlightenment to the study of language landscape.The conclusion part is to summarize the main content of the full text,and point out the innovation and inadequacies of the article.