"Chinese Style" Animated Short Film Research

For a long time,animated short films,as the most basic part of the animation system,have played the role of experimental art films.Especially before the reform and opening up,the older generation of animated artists in China have also created many "Chinese styles" that are popular among domestic and foreign audiences.Animated short film works.Although due to social reasons,China's animation art has been silent for a long time,but after the reform and opening up,China's animation art has shown a recovery.With the continuous development of communication technology,the mass communication mode has changed from one-way to pluralistic interaction,and the audience has begun to show a fragmented reading tendency.With its short and refined features,the animated short film conforms to the shallow reading habits and fragmented reading time of the contemporary audience.Therefore,it is once again sought after and loved by domestic audiences.In particular,the "Chinese style"animated short film that incorporates the traditional style is bound to set off a new wave in the animation industry.The full text is mainly divided into the following six parts:The first part sorts out the development process of the "Chinese style" animated short film.On the basis of defining and detailed demonstration of the "Chinese style" animated short film,from the stage of development,development period,low tide period,maturity period,fading period and recovery period of China's "Chinese style" animated short film,respectively,List the representative works of each period and analyze the cultural reasons and social reasons.The second part divides the type of "Chinese style" animated short films and gives examples to prove them.According to the production method,the "Chinese style" animated short films can be divided into painting animation short films,three-dimensional animation short films,and pen-like animation short films;according to the distribution method,they can be divided into film factory distribution,network communication and commercial advertising.The third part selects four angles,namely,the materials of Chinese folk tales and legends,the far-reaching influence of traditional painting,the application of drama and folk music elements,and the reference and innovation of traditional handicrafts to illustrate the constituent elements of the "Chinese style" animated short film.The creation of "Chinese style" and the artistic influence on the animated short film in the creative process and the aesthetic expression.The fourth part mainly discusses the artistic form and aesthetic characteristics of the"Chinese style" animated short film.From the three aspects of the beauty of the image,the beauty of artistic conception and the beauty of traditional culture in the animated short film of"Chinese style",through the example analysis of excellent works,it discusses the characteristic characteristics of nationalization in the "Chinese style" animated short film.The fifth part analyzes the problems and dilemmas of the "Chinese style" animation short film at present,mainly focusing on the three problems of insufficient original ability and brain drain,long-term ambiguity of audience group positioning,and lack of marketing and industrial chain.The last part proposes corresponding solutions according to the problems in the previous chapter:training the introduction of creative high-quality talents and expanding the channels of communication;broadening the scope of selection of works,expanding the audience;creating a complete and orderly industrial chain,developing derivatives and Take the road of nationalized art.