Research On The Spread Of Marxist Ideology In My Country In The Era Of New Media

New media era refers to the era from the birth of communication technology to the present,including digital technology,network technology,and mobile terminal technology.The features of new media communication media influence the spread of Marxism to some degree.Because of the technical and essential characteristics of the new media,the dissemination of Marxist ideology has a positive and negative impact.It is undeniable that the new media promotes the spread of Marxist ideology,which is mainly manifested in the development of the new media,which injects new strength into the spread of Marxist ideology and expands the channels for the spread of Marxist ideology.However,its rapid development has also affected the realization of the dominant position of Marxist ideology,made the dissemination effect of Marxist ideology unsatisfactory,diverted the attention of the audience,weakened the ability of the ruling party of Marxism to control the dissemination of Marxist ideology,and posed a certain degree of challenge to the dissemination of Marxist ideology.In the new media era,the dissemination of Marxist ideology has also shown some new changes,mainly reflected in the transformation of the dissemination environment,the dissemination subject and the dissemination object.In the new media era,the dissemination of Marxist ideology also has some limitations,mainly in these aspects: the openness and interaction of the dissemination of new media and the penetration of Western ideology into the ideological field in a more concealed way through the new media,which has a negative impact on the realization of the dominant position of Marxist ideology;backward traditions.Due to the lack of diversified forms of communication,the dissemination effect of Marxist ideology has been limited to a certain extent;the "gatekeeper" has increased the difficulty of supervision in the process of dissemination.The reasons are as follows: the public lacks sense of responsibility in the process of new media communication,lacks enough reverence for the law and spreads false information at will;the spread of some non-Marxist social trends of thought in China denies the scientific nature of Marxist ideology and competes for the right of discourse with Marxist ideology;western culture uses new media to disseminate information.As a carrier,through the production and circulation of cultural commodities,the values and ideas that do not conform to the context of Marxist ideology are disseminated arbitrarily,penetrating into the ideological field of our country;the lack of relevant laws and regulations,the research and development of relevant legal theories can not keep pace with the rapid development of new media.Based on the theory of communication,this study proposes four strategies to strengthen the dissemination of Marxist ideology,including product strategy,promotion strategy,channel strategy and safeguard strategy.Product strategy requires people-oriented,focusing on the intrinsic quality of communication content,reflecting humanistic care;promoting strategy requires changing the way of expression,highlighting the mode of dialogue and the transition to a low context;channel strategy requires the establishment of a communication system with deep integration of multiple media;safeguard strategy requires vigorously promoting the legal construction of new media communication governance.