Research On The Female Image Of "Big Heroine" Network Drama

China's Internet audiovisual industry as a whole is developing rapidly,and has entered the stage of refined qualitative change.The "big heroine" online drama has inherited the strong social and cultural influence and shaping power of popular culture.The audience group dominated by young and middle-aged women with consumer cultural thinking has unique gender cultural needs.In summary,the qualitative analysis and quantitative data analysis of the female images of the "big heroine" online drama samples from the five years from 2013 to 2018 and the gender orientation of social dramas and social and cultural scenes highlighted in the sample show that the "big heroine" network The play generally follows the feminine needs of narrative and aesthetics.The episode focuses on the narrative of female desires,diversified the external images of female characters and female character set,and the appearance of male characters in the play also reveals traces of female perspective.However,no breakthrough has been made in the subjectivity of personality and the right to speak for women audiences.The plots of "gift" and "save" in the plot are out of balance,so that the heroine actually rationalizes the role of the wife and masculine.Hiding and disguising the theory of male superiority with the two frames of reference "becoming a man" and "becoming a woman" is a pseudo-feminine gaze.It can be seen from the writing of the female image of the "big heroine" online drama that its anti-traditional gender and spectacle as the industrial culture pursuit of the consumer society is not a true subversion of the tradition,and it has not and has never been with a real woman.Rights and interests embarked on the same path,and masculinism was strengthened and strengthened in the subconsciousness of female audiences through the "feminist" label in the "big heroine" web drama.