The Traditional Cultural Expression Of Domestic E-sports Under The Perspective Of Pierce Semiotics

Penguin think-tank released "2019 global e-sports industry development report shows that all of 2019,China e-sports users is expected to exceed 350 million,the scale of ecological industry will reach 13.8 billion yuan,in addition to economic value,e-sports as the cultural value of entertainment industry is increasingly valued,sina weibo micro heat,according to the website in July 2019,e-sports big entertainment industry heat index is 96.97,after video,film and television and music,e-sports,as a kind of subculture is gradually approaching the mainstream culture,the cultural intension of the need to accumulate more positive energy,set up a good image,e-sports cultural transmission power.Compared with the overseas game companies build tournament,Chinese e-sports natural attributes of the Chinese traditional culture,however,both at home and around the world's most popular tournament,but few domestic tournament,therefore,will the traditional culture characteristics of domestic e-sports classification,analysis,help domestic tournament to recognize their own advantages,to gain a foothold in many foreign electric race things,establish a good image,to better create high quality tournament,the dissemination of culture with Chinese characteristics.Based on the background of cultural globalization,this study starts from the perspective of semiotics,USES pearce's theory of "ternary structure" and "three-part method" in semiotics as the research tool,adopts the method of literature review,case analysis and questionnaire survey,and focuses on the dissemination of traditional Chinese culture in the e-sports(e-sports)industry.Based on domestic ancient tournament,"sword net 3" competitive masters the attention of game design,reviews the development of e-sports in China,analyzes the exploring under the perspective of semiotics e-sports in domestic,the propagation process of traditional culture,give a description of the Chinese traditional culture in the e-sports plot design,landscape design,the embodiment of the aesthetic characters,etc,on semiotic theory and our interview of e-sports players and the related data of questionnaire investigation,this paper expounds the e-sports symbolization on domestic e-sports to spread the positive role of traditional Chinese culture,and also points out its main problems of the current in the traditional culture spread.The following improvement strategies are proposed:(1)Establish and improve the consciousness of using symbols and correctly recognize the symbolization process.(2)The combination of inside and outside,multi-dimensional and multi-angle construction of characteristic symbol ecosphere.(3)China should build its own esports brands and hold the right to tell the story of Chinese esports.(4)The pattern of "historical facts + aerial" e-sports plot design is worth discussing to prevent young people from misreading and misunderstanding of traditional sinology.(5)Explore the similarities between esports and traditional sports and try to form community communication.