Research On The Application And Innovation Of Helvetica Font Structure In Chinese Font Design

Helvetica font,as a kind of simple sans serif Western font,has a distinctive modernist style It is called “king of font” with sans serif.Its simple shape has a strong applicability,so it has achieved great success in the world.By analyzing the design concept and design principle of Helvetica font structure,we can bring countless design inspiration for later font designers.Through the analysis of Helvetica font under the visual principle and Gestalt psychology,we can conclude a set of complete and scientific font design principles,namely cos principle.With the strengthening of copyright awareness and people's aesthetic level,the importance of Chinese character font is increasing,but the domestic font design pays too much attention to the form of font rather than the function of font.In order to change this situation,the combination of COS principle summarized in Helvetica font with Chinese character font can effectively improve the Chinese character font at this stage Practical needs.Under the guidance of the Chinese character font design method provided by Xie Peiyuan,a famous Chinese character designer in China,the structure,pen shape and thickness of the Chinese character font are combined with the cos principle of Helvetica font,thus a new font “Tiangong Da” body is designed,which takes both applicability and decoration into account.A set of excellent Chinese charact er font design can help the promotion of brand culture,the shaping of brand image,and the promotion of Chinese culture in the Confucian cultural circle,even in the world.Characters are emotional oriented,concise and clear Chinese characters,which are in line with the current world trend.By combining the design of Chinese characters with the design principles under Helvetica font structure,we strive to design a set of“timeless”Chinese characters.We hope that in this way,we can provide a complete and scientific design process for domestic font design as a reference,especially for domestic font design Design industry personnel to provide a clear set of design methods.