Research On The Propaganda Of Slogans And Slogans Of The Chinese Communist Party During The National Revolution (1924-1927)

The Communist Party of China has constantly attached importance to propaganda work and applied various propaganda methods.During the period of the National Revolution,because of the lack of material conditions and frequent changes in the battle field,the slogans which is simple and easy to make,became the main form of the propaganda of the Chinese Communist Party to the masses.The political slogan put forward by the Communist Party of China in the period of the National Revolution has played an important role in propagating Marxism,publicizing the party's policy,arousing the political consciousness of the people,inspiring the morale of the people's struggle and stimulating the revolutionary enthusiasm of the people.This paper tries to make a systematic theoretical analysis of the propaganda subject,propaganda content,propaganda approach,publicity object and publicity effect of the slogan propaganda work of the Communist Party of China during the period of the National Revolution,andcomprehensively investigates it's dynamic development process.Moreover,summarizing it's success and failure,experience and lessons.Striving to provide inspiration and reference for the slogan propaganda work of the Communist Party of China in the new era.In the period of the National Revolution,the propaganda organizations,propaganda backbone and propaganda teams of the Communist Party of China,according to the needs of the development of the political situation,combined with the living conditions,cultural level and acceptance of the workers,the peasants,the petty bourgeoisie and the national bourgeoisie,combined with the three kinds of interpersonal propaganda,organizational publicity and mass publicity.The propaganda approach and the corresponding slogans were made to establish the revolutionary united front,to guide the revival of the revolutionary movement of the workers and peasants,to support the northern expedition of the National Revolutionary Army and to criticize the new rightists of the Kuomintang.Through slogan propaganda,the Communist Party of China not only mobilizes the masses of the people to devote themselves to the revolutionary movement of anti imperialist and anti warlords,and has promoted the victory of the northern expedition,but also spread the values of the Communist Party of China,won the initiative of the ideological field,and then promoted the popularization of the Marx doctrine.However,due to the immaturity of political,ideological and organizational,the propaganda work of the Communist Party of China was also too strong,leading to the "variation" of the original connotation of slogans,dispersing part strength of the revolutionary camp.In the process of propaganda,the Communist Party of China closely combined the political situation,closely linked the actual needs of the people,constantly excavated the propaganda content of slogans,highlighted the times value of slogans,and creatively used various forms of communication to expand the propaganda ways of slogans,and accumulated valuable slogans.Experience,publicity,formalism and dogmatism also give profound lessons to the current propaganda work.In the new historical period,the Communist Party of China,to carry out good slogans propaganda,must be guided by the needs of reality,with the propaganda art as the grasp and the guidance of public opinion as the root.