Research On The Design And Communication Of Military-to-civilian Brand In The Internet + Era

With the improving of comprehensive national strength and military power,the military industry brand has not only served the military,but has begun to benefit civilians,and military-civil integration has reached the national strategic level,this is an important measure to promote China's national defense construction and economic construction,is the only way to realize dream of strong Nation,dream of strong Army.In recent years,many military brand enterprises are seeking breakthroughs in the path of defense industry conversion.Through the investigation and research,the concept of military-civil brand is determined,and the importance of military-civil brand communication and the lag of the design of military-civil brand are analyzed.Analysis the present design and trend situation of military-civil brand,taking Aramid fiber industry for example,It is beneficial to explore the design of military-civil brand in the "Internet +" age,we find military and civilian this two big markets have different standards and rules in the process of transforming from military industry brands to the civil industry brands,.How to adapt to the market,to adapt to the trend,to build a strong military conversion brand and to be a surprised move in the Internet age is the confusion of a lot of military and military enterprises.The deep integration of military-civil and the emergence of "Internet +",provided a broader platform for the construction of military-civil brand and opened up innovative ideas and communication channels.The design and communication of military-civil brand needs to make full use of the advantages of the internet,to fully consider the factors of brand management,to use traditional media to build brand foundation.,to adopt digital audience mind diversified channels,with strategic vision and international perspective to integrate innovation brand construction.Under the joint efforts of the government and enterprises,the transformation and upgrading of of military-civil brands will inevitably bring about a new era of integration and development of military-civil.