Research On The Legal Regulation Of Product Placement Advertising In My Country

The appearance of product placement has its profound background,which includes the government departments to strictly control factors,including the domestic media environment has become increasingly complex,also including the audience under the traditional commercial advertising bombing shows more and more obvious tendency of centrifugal and rebellious attitude.Product placement for its implicit advantage to reduce the resistance of ads,consumers play a dual role of advertising products and satisfy the audience show appreciation,increasingly favored by advertisers and program producers,frequently appear in movies,TV shows,variety shows,and other mass media.However,the current advertising law regulation system has not clearly evaluated the legal status of product placement.Therefore,this article from the perspective of legal regulation,the in-depth product placement in our country present situation and existing problems of legal regulation,based on the comparative reference outside countries and regions product placement law regulation experience,put forward suggestions and countermeasures of perfecting our country's legal regulation system for product placement.Apart from the introduction and conclusion,this paper is divided into four parts:The first part outlines the principles of product placement.This paper mainly discusses the definition of product placement concept,the characteristics and the classification of product placement,the nature of law and the necessity of its regulation and other basic problems.The second part analyzes the current situation and existing problems of the legal regulation of product placement in China.This component in the list of the present status of the relevant laws and regulations,focus on the new revision of the,advertisement law",focus on the current regulation is not clear legal status of product placement,administrative supervision main body responsibility is not clear,lack of information disclosure system and censorship and the absence of regulation,etc.The third part is the enlightenment significance of the legal regulation of product placement in foreign countries and regions.This part compares the legislation situation and regulatory experience of the American,UK and Hong Kong regions on product placement,and summarizes the enlightenment significance to our country.The fourth part is to improve the legal regulation of product placement in China.This part in the absorption of other country,experience summary reflection,on the basis of problems existing in the local regulatory from perfecting legislation explicitly product placement law applicable administrative jurisdiction function,optimization of product placement,establish product placement information disclosure system,and improve the content of product placement examination and supervision measures the improvement of the comprehensive measures and countermeasures are put forward..