The Image Of South Korea In The Chinese Media Before And After The Pyeongchang Winter Olympics

South Korea successfully held the 23 rd winter Olympic Games in Pyeongchang.This winter Olympic Game was held when “the issue of Thaad” in South Korea is festering and the Sino-Korean warm relations,built in the early years of Ms.Park’s administration,are rapidly cooling.In order to safeguard its own interests,China has taken a series of measures to protest against ROK,including political exchanges,economic cooperation and cultural exchanges between the two countries are in trouble.Faced of this situation,South Korea seized the opportunity of hosting this winter Olympic Game to ease the situation,to a certain extent,reversed its image in China,and successfully created an opportunity for the detente between the two countries.In this process,Chinese media coverage has served as a bridge,which has changed the image of South Korea.The international situation in today’s world is changing rapidly.An analysis of the image changes of South Korea in Chinese media before and after the Pyeongchang winter Olympics will help us better understand how to change the image of our country in a specific period through media reports,so as to strive for a more favorable international environment for our country.With China’s comprehensive national power increasing day by day,there are more and more opportunities to apply for the Olympic Games and other large-scale sports events and global activities.The study on the changes of South Korea’s image in Chinese media before and after the Pyeongchang winter Olympics will be conducive to use other countries’ media much better in future practice for our country and construct a good image of China.In chronological order,this paper intercepts from Park Geun-hye being elected south Korean President before to Moon Jae-in meeting with Kim Jong-un in Panmunjom after winter Olympics in Pyeongchang this time period,and analyzes its reason and influence,further summarizes the Pyeongchang South Korea in the history of Chinese media image before and after the winter Olympics at all levels in China on the south Korean media reported the evaluative content as the axis.Thus revealing a country’s image is how to build by foreign media reports in a particular period of time,and for holding global activities in our country,using other countries’ media to build their own good image to provide experience and suggestion.