Research On Mediated Public Diplomacy Of Chinese Embassies In Foreign Countries

The diplomatic department is an important subject of public diplomacy,and the embassies are responsible for carrying out specific activities,and are the "frontier positions" and important auxiliary of public diplomacy of the diplomatic department."Give a good Chines narrative and better communicate China's message to the rest of world" is the core issue of China's public diplomacy at present.It is necessary to build up China's image through long-term international communication capacity building and frequent voices on the international stage to promote international understanding of China.However,under the current international media environment,Western media still hold a strong voice.When certain topics need to be supported by the international community in a short period of time,the embassies abroad cooperate with the Ministry of Foreign Affairs to carry out media activities and take advantage of National media and Western media,which affect public opinion in the country,are the effective ways to combine efficiency and effectiveness.This study draws on the concept of Mediated Public Diplomacy proposed by Robert M.Entman in 2008.Unlike media diplomacy,it refers to "a country uses the mass media to Intensive efforts to increase support for a specific foreign policy of another country outside the audience of another country ".The study believes that on the basis of the original daily contact with the media in the host country,embassies can provide coverage issues,set agendas and construct policy frameworks through organized and systematic media activities at the two levels of embassies and ambassadors.Sexually influence media reports and public opinion.This study adopts the theoretical framework of mediated public diplomacy,conducts a case study of the Chinese embassy in the UK,explains the theoretical concepts,operating mechanisms and influencing factors,and analyzes the mediated public diplomacy mechanism and form of the embassy in the UK based on this framework Then,combined with the case,the operational strategies of mediated public diplomacy in various forms are analyzed in detail,and their effects are evaluated.The research found that the overall effect of the mediated public diplomacy of the Chinese Embassy in the UK is not good,and there are problems with cultural barriers,insufficient maintenance of media relations,and low use of social media.Therefore,targeted countermeasures are proposed.