Research On The Legal Application Of Blocking Advertising Behavior

Internet market in China has developed rapidly in recent years,a series of new type of unfair competition disputes arises at the historic moment,shielding case advertising behavior has certain representativeness,although already exists on the Internet in the field of special terms,but the terms and conditions of the applicable rate is low,the legitimacy of court competition ideas with strong color of torts.Therefore,it is an urgent problem to clarify the judicial logic of competition cases.In this paper,by analyzing a large number of related cases and judgment,and points out that the anti-unfair competition law applicable in the field of Internet difficulty,analysis of German and American judicial practice experience,finally put forward in the competition such as the theory of benefit measure should be introduced in our country,on competitors,consumers and social public interests of the overall balance of Suggestions,to promote the new type of unfair competition cases in China logistic regression to the purpose of competition law legislation,legal application to deal with the Internet misconduct of applicable law provides the beneficial help.