Research On The Spread Of The People's Army Image On The Douyin Platform

The image of the army is an important “soft power” of the army.It has the role of uniting the military heart,meeting the needs of public security,and shaping the national spirit.The rise of the network short video platform represented by chattering not only opens up a new field to display the image of the people's army,but also provides a new way to construct military image.In this paper,we have selected“China Army Network”,“People's Navy”and“Our Sky”as samples,based on Zangguoren's“high,medium and low three layer framework analysis theory”and combining the characteristics of the chattering platform as a combination of image,sound,and text.According to the three levels of high,medium and low,the research framework is innovatively constructed,totaling three major parts and seven categories,among which the high-level framework includes video themes and video sources;Medium-level framework includes video cut angle and video narrative frame;Low-level framework includes video image symbols,video sound symbols,and video text symbols.Taking the image of the Chinese People's Liberation Army as the object of study,this paper believes that the dissemination of the image of the Army includes two aspects: the behavior of the Army and the user's interpretation.At the same time,the lateral comparison of the three sample summarizes military image on Douyin account,sums up the image characteristics,focus,and future development direction of the chattering platform,analyzes the effect of the image dissemination of the military chattering number by studying the user feedback of Douyin account.Finally,it summarizes the advantages and disadvantages of the military image communication on Douyin account,and puts forward my thoughts and suggestions.This meets the needs of scientific and professional operation,and has strong industry practical value and theoretical research value.