Study On The Construction Of The Image Of Female Soldiers By "China Military Website" Douyin

Female soldiers play a unique role in the modernization of the army.However,due to the special restrictions of military news and the relatively low number of female soldiers in the barracks,some people still misunderstand and question this group.In addition,in the era of mobile Internet,the conceptual framework of text mode alone cannot complete the audience’s complete cognition of media image,and the audience puts forward higher requirements for multiple experience of audio-visual sense.In this context,as the only news portal of the Chinese People’s Liberation Army,"China Military Website" was launched on the Douyin platform in 2018.Relying on the production advantages of the Bayi TV team,it constructs a comprehensive,true and positive image of female soldiers,which can be regarded as a model of military cultural propaganda and recruitment mobilization in the new media of government affairs.This study takes Douyin,a Chinese military website,as the research object and 179 short video samples related to female soldiers from October 30,2018 to October 30,2022 as the research content.Content analysis method and text analysis method are mainly used.Inspired by the visual grammar framework of Kress and van Leeuween,Through the analysis of the three construction elements of language mode,image mode and sound mode,the paper aims to discuss the shaping process and characteristics related to the media images of female soldiers,as well as the types of female soldiers’ images constructed,and to find out the deficiencies and optimization strategies in the construction of female soldiers’ images.It is found that,at the level of construction form,language mode is the interpretation and guidance of female soldiers’ images."China Military network" accounts for the highest proportion of nouns and verbs in the frequency of use,which is helpful to visualize the roles and actions of female soldiers.At the level of sentence pattern,most of them use exclamatory sentences,which contains the subjective emotional tendency of the creator.It is also good at the use of figurative rhetoric,adding interest and popularity.Through the statistical analysis of 1902 screenshot samples,it is found that the image mode is a more intuitive construction of the characteristics of female soldiers,"China military network" more uses narrative images,through the action process and reaction process to construct vectors;The relationship between the female soldier and the viewer is mainly constructed by providing similar images,medium frame and horizontal perspective.At the same time,the composition technique of center-edge style and relative size is adopted,and the use of dividing lines is not emphasized.The voice mode is the background foil to the female soldiers’ behavior,and the corresponding voice is mainly composed of character interview dialogue,character confession and scene communication dialogue.Background music types focus on the sacred and cheerful category;Commentary,however,is seldom used and is mostly expressed in the form of narration.In terms of the content of construction,the female soldier images constructed by "China Military Network" can be divided into external images,social images and emotional images,which are respectively represented as young female soldiers of noble and righteous spirit,heroes and heroines of multiple roles,and ordinary female figures with home and country in mind.In addition,the research also found that there are still problems of stereotyping,stereotyping and entertainment in the construction of female soldier images on the "China Military Website",and corresponding optimization strategies are proposed in order to provide experience for other military new media.